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  • Tahun Penerbitan
  • Ketersediaan
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  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Lehman Donald R.
cover
Analysis For Marketing Planning
Komentar Bagikan
Lehman Donald R.

This book evolve from a given at the Columbia Business School called Marketing Planning and Strategy. In the mid 1970s, the marketing faculty at Columbia realized that traditional marketing management courses in business school curricula were fine for preparing MBA students for senior-level marketing positions, but did not equip them with the tools necessary for first jobs with such titles as a…

Edisi
-
ISBN/ISSN
0-256-05783-4
Deskripsi Fisik
x,174 hlm,;23 cm.
Judul Seri
-
No. Panggil
658.8 LEH a