Our guiding principle inn writing this edition has been the leaping progress towards the inevitable synthesis of media, entertainment content, and marketing. Today, media and their contents are often produced by consumers.""
This book provides answers to the questions of financial market as on the evening news by examining how financial markets (such as those for bonds, stocks, and foreign exchange) and financial institutions (banks, insurance companies, mutual funds, and other institutions) work.
Budgeting Basics and Beyond shows you how the budget can be your most powerful tool for strategy and communications. It points out that the budget brings into stark relief all of the factors that every manager must consider, such as industry conditions, competition, degree of risk, stability of operations, capacity limitations, pricing policies, turnover rates in assets, production conditions, …
The idea of writing this book came out of our exprerience in teaching international economics to undergraduates and business students since the late 1970s. We perceived two main challenges in teaching. The First was to communicate to students the exiting intelectual advances in this dynamic field. The second was to show how rhe development of international economics theory has traditionally bee…
Starting and operating a new business involves considerable risk and effort to overcome the inertia aganist creating something new. In creating and growing a new venture, the enterpreneur assumes the responsibility and risk for its development and survival and enjoys the corresponding rewards. This risk is compoundede for enterpreneurs who go international or in fact are born global. The fact t…
Perpajakan sangat penting untuk dipahami, tetapi sulit untuk dipelajari. Peraturan dan perundnag-undangan di bidang perpajakan terus berubah, tidak jelas dan rumit. Namun, masayarakat di Indoensia paling sedikit harus memahami dasar-dasar perpajakan yang berlaku di Indonesia, terutama bagi para manajer , konsultan dna pemegang saham untuk menerapkannya pada saat pengambilan keputusan.rnPengambi…
This book is timeless. I have been familiar with it since it was first published and have been its biggest fan ever since. It is great to see it being issued now in its 4th edition. It is one of those rare books that combines the rigor of a sound , balanced academicx approach, essential if one is to operate in finance without emotion and with accessibility and real world relevance that is an im…
This book is written with a progressive logic, which means that terms and concepts are defined when they are first introduced. One implications of this it is sensible for you to start at the begining and to work your way throught the text , various boxes, self check questions, review and discussions questions case studies and case study questions. You can do this in a variety of ways depending …
What do you think of when you hear the word business? Does it conjure up images of large , succesful coporations, such as Apple and Google? Or of once-great but now struggling companies like Kmart, Kodak, and Yahoo> Are You remindd of smaller firms, such as your local supermarket of favorite restaurant? or do you think of even down the street?rnAll these organizatiion are business, organization…
Organization development is an organizational improvement strategy that uses behavioral science principles and practices to increase individual and organizational effectiveness. The filed of organization development (or OD as it called) continues to again practition ers, clients, theorist, researches and new technologies. It is applied in a wide range of settings and has become a perferred stra…