00982 2200145 4500245005800000020001800058100002200076650001400098005001900112260004900131041001200180084001000192300002400202500061000226 aMarketing managementb : international editionhText a0-03-096847-X adickson, peter r. amanajemen a20230823102148 aorlando, florida USAbthe dryden pressc1994 aEnglish a658.8 a642 hlm, 22X25 cm : aThis textbook evolved as a result of 20 years of teaching undergraduate and MBA courses in marketing management at the university of waiikato, a small teaching oriented business school in new zealand and the ohio state universty,a large research-oriented business school.The book is designed and written to add value to a senior undergraduate marketing management/strategy courses and first-and second-year MBA marketing management/strategy courses taught at both small and large universities.It is also written for marketing management/strategy courses taught for engineers and industrial design student.