00664 2200145 4500245007000000020001800070100001600088650001400104005001900118260006200137041001200199084001100211300002400222500027200246 aConsumer behaviourb : implications for marketing strategyhText a0 074 70590 3 aneal, cathy amanajemen a20230823092140 aroseville,australiabthe mcGraw-hill companies, incc2000 aEnglish a658.83 a577 hlm, 19X24 cm : aWhat is consumer behaviour? why should we study it? do marketing managers actually utilise knowledge about consumer behaviour when they are developing marketing strategies? how can we organise our knowledge of consumer behaviour in order to apply it more effectively.