00852 2200133 4500245004500000700002200045650003900067005001900106260002500125041001200150084001000162300002200172500052400194 aStudy Guide to Accompany MarketinghText aMichaels, Erica S aStudy Guide to Accompany Marketing a20210403124119 aAmericabIrwinc1989 aEnglish a658.8 a22 hlm, :c27 cm. aThis guide is designed to give you, the marketing student, every advantage in mastering the concepts presented in Marketing by Eric N. Berkowitz, Roger A. Kerin, and William Rudelius. Used as a comparison text, this study guide will provide you with a competitive edge by identifying and organizing the most important terms, concepts, and applications in an interesting, concise, and educationally sound manner. If used properly, the study guide should actually reduce the amount of time needed to study for your exams.