00827 2200145 4500245004200000020001800042700002100060650003600081005001900117260003900136041001200175084001000187300002500197500045900222 aAnalysis For Marketing PlanninghText a0-256-05783-4 aLehman Donald R. aAnalysis For Marketing Planning a20210403124119 aHomewood llionisIbBPI IRWINc1988 aEnglish a658.8 ax,174 hlm, :c23 cm. aThis book evolve from a given at the Columbia Business School called Marketing Planning and Strategy. In the mid 1970s, the marketing faculty at Columbia realized that traditional marketing management courses in business school curricula were fine for preparing MBA students for senior-level marketing positions, but did not equip them with the tools necessary for first jobs with such titles as assistant brand manager or assistant account executive."""