00954 2200157 4500245003600000020001800036250001700054700002300071650003000094005001900124260002900143041001200172084001000184300002800194500057400222 aFundamentals of MarketinghText a0-07-060891-1 aEdisi Keenam aStanton, William J aFundamentals of Marketing a20210403124119 aLondonbMcGraw Hllc1981 aEnglish a658.8 axvi, 604 hlm, :c23 cm. aAs we move through the early 1980s, the socioeconomic setting is different from what it was 10 or 20 years ago. Today both our economic growth rate and our birthrate have slowed down. We are faced with the soaring cost of energy, the constant threat of high inflation, and increased government regulation. Some industries face intensive foreign competition, and other industries have to contend periodically with shortages. People's values are changing. There is a growing demand for a better quality of life. We are concerned about our social and physical environment.