00751 2200145 4500245004200000020001800042700002400060650003600084005001900120260003300139041001200172084001000184300002800194500038300222 aApplications in Basic MarketinghText a0-256-08522-6 aCarthyMc, E. Jerome aApplications in Basic Marketing a20210403124119 aBoston, USAbIrwin Incc1990 aEnglish a658.8 avii, 200 hlm, :c25 cm. aOur Objective is for this book to provide a flexible and helpful set of teaching and learing materials. We have included clippings (articles) on a wide varietly of topics. The clippings deal with consumer products and industrial product, goods and services, new developments in marketing as well as traditional issues, and large well known companies as well as new , small ones.